One day, John and Dusty decided to take their cravings for curing on the road with their BBQ restaurant franchise
. They towed a barbeque pit and found a shoulder on the road. The first day they sold 4 sandwiches, but by the third day of curbside pickup, they completely sold out.
The fans were smelling delicious food, while the Holland boys were smelling success. Eventually, in 2012, they opened their first brick and mortar BBQ restaurant franchise
. The people of Las Vegas showed up to eat their favorite barbeque, as they continue to do to this day. Then, the flames got hotter, and the brand got meatier when a fan of the food became a partner in the vision.