barbeque franchise rollin smoke

Five Ways to Monetize Your Catering Franchise

At Rollin Smoke Barbeque, we’re much more than a destination for some of the tastiest, downhome meals in the business. We’re also a world-class catering franchise with years of experience delivering and serving up those same amazing flavors at get-togethers of all kinds.

Here are five tips for developing a catering franchise that has helped us grow our brand.

1. Marketing and Social Media

If you want to build a catering franchise with potential, you need to begin by making sure the people you want to reach know about you and want to work with you.

One of the most effective ways to raise a catering franchise’s visibility is to get the word out through solid marketing and social media campaigns. A well-designed campaign can highlight the reasons a corporate event or special occasion should work with the brand, and help establish the business as a go-to for full-service catering, wherever and whenever it’s needed.

Franchise Backing

That’s where franchise backing can make a difference. Rollin Smoke Barbeque understands how essential marketing can be to a new business, and we work with our owners to help them spread the word in their local community through robust and ongoing marketing programs.

2. Connect with Corporate

A catering franchise should think big when they start making plans for the future, and becoming a reliable partner for corporate gatherings can be a great way to get started. Corporate events are often much larger than private affairs, and can sometimes result in recurring contracts that help create a baseline revenue stream an owner can rely upon.

How do you gear a catering business franchise to meet the needs and expectations of the corporate community? For Rollin Smoke Barbeque, it’s a question of scale, and being able to meet any specific requirements a business has for their event.

Think Big

We make it a point to be ready to handle any catering request that comes our way. Whether it’s a small gathering of ten coworkers or a corporate bash that feeds 10,000, we have the equipment, supply chain, and processes in place to make it happen.

3. Keep It Quality

When a customer looks for a catering franchise to serve at their next celebration, they want to know they’re in good hands, and that they’ll get consummate care and meals that meet their expectations. Catering can make or break a party, so it’s natural for them to look for quality at every step of the way.

Sticking to quality in all things can do more than satisfy customers, too. It can be a key aspect of building a positive reputation in your local community and help create word-of-mouth about the brand that stimulates additional business.

A Dedication to Excellence

Rollin Smoke Barbeque recognizes the need for quality at all times, and in all areas, and we’ve developed our franchise model to aid us in delivering on that promise. Every meal we serve, and event we cater gets our full attention and our devotion to getting it done well every time.

4. Cuisine

What do people want most when they start considering which catering franchise to work with? For many customers, one of the overriding concerns is the cuisine itself.

Every gathering has different needs, but some aspects are universal across them all: People want meals that are right for the occasion, and that satisfy and make the event memorable. It’s one reason Rollin Smoke Barbeque is becoming a leader in the catering world.

Make It Barbeque

Barbeque is our specialty, and it can be a perfect fit for any get-together. Our pulled pork, smoked chicken and turkey, and brisket and hot links are smoky, fall-off-the-bone tender, crave-able customer favorites, and are designed to be easy to serve, hold, and eat.

5. Training and Support

At the heart of every catering franchise are the people who keep it running. Having a professional and well-trained staff helps ensure that every customer gets the same conscientious service and high-quality care, no matter the circumstance or party size.

Educate and Assist

That need for consistency and team development informs Rollin Smoke Barbeque’s way of operating. We believe in the people we work with, and work to give them the tools for brand growth.

We take our responsibilities to our franchise owners seriously and have designed our business model around education and support. We assist the owner in selecting the right staff for their new business and are there to help train and prepare them to represent our brand, both in-restaurant and at catering events.

Own a Catering Franchise with Rollin Smoke Barbeque

Rollin Smoke Barbeque knows catering, and much more.

We’ve built a brand centered around the essentials of the industry: Great food, top-notch service, and a clear vision of where we want to go. It’s aided our growth and helped make us a franchise for modern times.

And we’re just getting started. Rollin Smoke Barbeque is preparing to expand again into new territories, and we’re looking for potential owners who want to join us on our journey.

Interested in finding out more? Connect with us today!

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